Cloud Websites offers a complete package of Digital Marketing Services to boost your brand’s online presence. Our experts can take your brand from relative obscurity to online dominance in a short amount of time. We have years of experience and we know what works, what doesn’t work and how to put it all together for a comprehensive marketing palette.
Digital Marketing Services
Search Engine Optimisation (SEO)
SEO has evolved a lot since the internet launched. The days of keyword-stuffing are over, replaced with a focus on strategic optimisation and content that adds value for visitors.
Cloud Websites will help you increase your brand’s status online by increasing its visibility via an interconnected network of marketing strategies.
Your content plays the most important role in SEO. It’s what both search engines and potential customers look at to discern whether your site is worth considering. That means your content has to appeal to both people and search engines alike.
To make sure your site appeals to the right stakeholders, Cloud Websites will:
- Help you develop unique content that adds value for visitors and encourages other sites to link to yours
- Ensure your content is sharable on social media
- Naturally incorporate the keywords you want to be ranked for
- Provide your site with a design based around the user experience so it’s easily navigable
- Make sure your content is easily available on all devices
All of these elements affect your ranking in search engine results. Cloud Websites works with clients to make sure their on-page optimisation supports an effective website.
Link Building and Outreach
Link building is akin to relationship building. Receiving links from authoritative websites is like getting an endorsement from someone with a good reputation who can influence people and direct a significant amount of traffic to your site.
Cloud Websites encourages and aids with link building outreach so you can develop relationships with other sites that are capable to directing high-quality traffic to your site, elevating the visibility of both your site and your brand.
Technical SEO performs its duties in the background, making sure your site ranks well. It is the meta-tags and the meta-descriptions and the various other unseen SEO elements that play an important role in your site’s rank, even though it’s not in the foreground.
At Cloud Websites, we deliver customized websites ready to fit any device screen that have all the requisite technical SEO they need to rank highly and attract potential customers.
Social Media Advertising (SMA)
Your customers are on social media and that means you must be on social media, too. However, it’s not just enough to be on there, you also must engage people on social media with better-than-average content that makes people want to share it and visit your site. We help you utilize effective social pay-per-click marketing strategies that can take your social content beyond commonplace.
Cloud Websites will help you study your website analytics to tailor dynamic ads that will capture the attention of your target market delivered to them based on their search preferences, meaning your ads will reach the people most likely to act on them.
Because they are pay-per-click ads, you only pay for them when they are clicked on. They also provide you with definitive data that shows what percentage of visitors have been converted into a lead or into a sale so you can easily track the effectiveness of your campaigns. We will help you process this data so you can glean the insights into the strategies that perform best, which in turn will help you decide on future campaigns.
Lead Generation Campaigns
In this day and age, when the amount of content online is mind-bogglingly huge, Cloud Websites assists you in creating and disseminating content that cuts through the noise and grabs people’s attention the way you need it to. We boost your content by making it interesting, accessible and shareable on social media platforms.
Using both paid and organic lead generation strategies, Cloud Websites advises you on how to curate content that adds value for viewers and generates interest online. We bolster the peer-to-peer sharing of your content, which gives it an air of authenticity that paid advertising alone cannot match.
When you add as much value to your content as possible, you encourage lead generation within your audience. Use the platform best suited to your marketing requirements and implement strategies that boost sharing through rewards and prizes and you have a comprehensive lead generation campaign. Add to that increased engagement based on opinions and real-time action and your leads will skyrocket. Cloud Websites does all that for you and more.
Ad Campaign Optimisation
Simply starting a social PPC campaign isn’t enough. If you want the best ROI from your campaign, you have to optimise that campaign, too. We will identify critical stages of your ad campaigns and instruct you to take specific actions that must be taken to get the most out of your campaign at the optimal time. We will help you use analytical metrics to determine the effectiveness of an ad campaign and harness the power of proven monitoring platforms and effective landing pages.
After a person has visited your site, you can re-engage them on the social sites they use, including Facebook. By giving site visitors a simple visual cue via a Facebook ad, you are helping to trigger the possibility of them making a purchase from you.
Also, monitoring visitors to your site and then feeding that visitor information to Facebook will enable you to build a Facebook custom audience that is filled with people who are more likely to want to click on your ads and make purchases on your site.
Facebook Content Design
Even before you start creating amazing content to share on Facebook, you have to make sure your business’ Facebook page is completely optimized, including links to your other social accounts, customized visuals and completed business information.
Once you’ve got that, you can start with your Facebook content, which involves compelling writing, eye-catching visuals and a willingness to use video, as Facebook is increasingly moving toward video as its main form of communication.
Cloud Websites will help you build and manage content that will attract visitors by being brand specific, consistent, relevant and, most importantly, engaging for visitors.
Facebook Ad Management
A Prefered Facebook Marketing partner, Cloud Websites brings attention grabbing creativity to its Facebook advertising. We integrate with Facebook’s Dynamic Product Ads to deliver visitors the most relevant offers for them based on your website’s analytics, meaning you’re reaching people when they are most likely to buy from you.
Regardless of the device your leads use, Cloud Websites can help you reach them by capturing user attention no matter if they are using a laptop, a phone or a tablet. We build versatile ads that adapt to screens across a variety of platforms. Your ads will look perfect on any device.
Search Engine Marketing (SEM)
In order for your brand to flourish, it needs to be found online. A strong presence in search engine results will bolster sales and aid in lead generation. Your brand’s reputation is its driving force and the best way to make sure your brand has a good online reputation is by making sure it ranks at or near the top of organic search results.
Google AdWords Management
Regardless of whether you’re a startup, a small business or a larger firm, Google Adwords has a PPC offering to suit your needs. Using Google Adwords is a great way to quickly funnel prospects to a tailored landing page and get them to take a desired action.
At Cloud Websites, Google Adwords campaigns aren’t just guessing games. They’re meticulously detailed affairs that use analytics and data to shape and refine them to match client needs.
Google Adwords Experience
All of our Adwords specialists are certified by Google, meaning you’ll always be dealing with an expert in Google Adwords. From the directors to the account managers, we’ve all been trained and certified to give you the best possible experience with Google Adwords.
What you’ll get with Cloud Websites:
- Keyword & Display network research
- Effective landing page design
- A/B Testing of landing page designs
- Continual Review & Optimisation of Adwords campaigns
- Retargeting based on analytics
- Competitor Research
- Design, test and launch of Adwords campaign
- Negative keyword management
- Negative placement on Display Network
- Geo Targeting for each campaign
- Keyword bid management
- Conversion tracking & call tracking
- 24/7 custom reporting dashboard
We work together with you to build an adwords campaign that will use tailored messaging, accurate keywords and that will make the best use of your budget.
Conversion Rate Optimisation (CRO)
We perform an in-depth audit on your site to ascertain how we can have the biggest impact on your conversion rate. Taking into account the design and navigability of your site, we help you pinpoint the hurdles standing in the way of visitors taking whatever action it is you want them to take.
Based on the outcome of that audit, we come up with ideas to improve the user experience on your site that will lead to the most consistent conversion improvements. Each of these ideas is tailor made for your business.
We then implement and test those improvements to make sure they are the best possible options for your business. You get complete reports and updates on how the improvements are affecting the conversion rates on your site.
A consistent and compelling brand message is critical for digital marketing across all platforms. Our copywriting team has years of experience crafting well-worded messages that clearly convey what your business does and why people should choose your business above all others.
We eschew typical business-speak and instead concentrate on clarity. If people are confused about your branding message, they will be less likely to trust your brand. Give them clear messaging and you’ll more easily be able to turn them into not only customers, but brand ambassadors.
We pride ourselves on being succinct and providing our customers with focussed messaging that gets them the results they want.